Which is better, a traditional retail shop or an online store? The answer will help you figure out why online marketing is very popular among entrepreneurs and aspiring Internet marketers.
When you choose a traditional retail shop as your business investment, there are certain things that you need to consider. Business permits, clearances from state health department, a physical store. You will either rent or construct the premises. For your shop to be popular to the people, you need to advertise it through local papers or place some large advertising signs in front of your shop. All of these things require hundreds to thousands of dollars before you can operate your business.
On the other hand, establishing an online store requires you to have a website registered in your own domain name, which will cost you less compared to renting commercial spaces. Your website serves as the shop itself — just add details like product information and price list. Your customers can use the online shopping cart to place the pet items they want to purchase. All payments can be made through credit cards or Paypal. The best part is, you can advertise your site through several ways --- either by submitting your site for online ad serving programs or promote it through writing and submitting articles to article directories. You also have the opportunity to earn additional revenues aside from your online store by entering your site on affiliate marketing programs.
Internet marketing has the edge over traditional way of running a business by a mile. You will save time and effort in marketing your products over the Internet, and earn additional incomes through existing online marketing programs.
There are many Internet marketing strategies you can use, summarized in three simple yet effective techniques:
1. Plan for your online marketing activities.
What do you want to do? What are you offering for sale? How you will market your products or services? Figure out the answers to these questions and you will be able to create a plan for your online business.
2. Take action.
Convert the words of your plan into actions to see if the plans are working or not.
3. Listen to comments and concerns expressed by your clients.
Learn to respond immediately to their feedback so that you will determine if you are getting negative or positive results. In case that you are getting negative results, change your approach.
The best marketing strategies online lie beneath the best strategies that you employ. Start with the basic and the rest will follow. Plan, act, respond are the key.
When you choose a traditional retail shop as your business investment, there are certain things that you need to consider. Business permits, clearances from state health department, a physical store. You will either rent or construct the premises. For your shop to be popular to the people, you need to advertise it through local papers or place some large advertising signs in front of your shop. All of these things require hundreds to thousands of dollars before you can operate your business.
On the other hand, establishing an online store requires you to have a website registered in your own domain name, which will cost you less compared to renting commercial spaces. Your website serves as the shop itself — just add details like product information and price list. Your customers can use the online shopping cart to place the pet items they want to purchase. All payments can be made through credit cards or Paypal. The best part is, you can advertise your site through several ways --- either by submitting your site for online ad serving programs or promote it through writing and submitting articles to article directories. You also have the opportunity to earn additional revenues aside from your online store by entering your site on affiliate marketing programs.
Internet marketing has the edge over traditional way of running a business by a mile. You will save time and effort in marketing your products over the Internet, and earn additional incomes through existing online marketing programs.
There are many Internet marketing strategies you can use, summarized in three simple yet effective techniques:
1. Plan for your online marketing activities.
What do you want to do? What are you offering for sale? How you will market your products or services? Figure out the answers to these questions and you will be able to create a plan for your online business.
2. Take action.
Convert the words of your plan into actions to see if the plans are working or not.
3. Listen to comments and concerns expressed by your clients.
Learn to respond immediately to their feedback so that you will determine if you are getting negative or positive results. In case that you are getting negative results, change your approach.
The best marketing strategies online lie beneath the best strategies that you employ. Start with the basic and the rest will follow. Plan, act, respond are the key.